The Instant Group ·
Hong Kong Flex Market Review
Bobby comments on Hong Kong's flexible-office market as Director at The Instant Group Hong Kong.
Read commentary →Your Hong Kong office search, led by Bobby Sodeiri.
2012
Flexible-workspace career began
2018
Hong Kong-based since
2026
My Office Asia founded
1:1
Work directly with Bobby
You're choosing where your team will work, what it will cost and how much room you have to change your plans. My Office Asia helps you work through those decisions with Bobby Sodeiri, a flexible-workspace advisor whose career began in 2012.
See how we work →
Bobby Sodeiri — Founder & Hong Kong Workspace Advisor
Bobby began his flexible-workspace career in London in 2012, moved to Sydney in 2017 and has been based in Hong Kong since 2018, where he worked with The Instant Group. He founded My Office Asia in 2026.
Today, he works directly with clients on the choices behind an office move: which spaces to consider, how the proposals compare and which terms to discuss with the operator. His involvement runs from the first conversation through negotiations and move-in, with support for later renewals, expansions and relocations.
Bobby Sodeiri — Founder & Hong Kong Workspace Advisor
Bobby began his flexible-workspace career in London in 2012, moved to Sydney in 2017 and has been based in Hong Kong since 2018, where he worked with The Instant Group. He founded My Office Asia in 2026.
Today, he works directly with clients on the choices behind an office move: which spaces to consider, how the proposals compare and which terms to discuss with the operator. His involvement runs from the first conversation through negotiations and move-in, with support for later renewals, expansions and relocations.
Selected publications & recognition
Market commentary, an interview and recognition from Bobby's career at The Instant Group, before he founded My Office Asia.
Instant Offices ·
Client Relationship Award
Instant named Bobby the winner of its internal Client Relationship Award, recognising his work with clients.
View the award →Instant Offices ·
Meet the Team: Bobby Sodeiri
In this early-career interview, Bobby discusses helping businesses find offices and understand the costs involved.
Read the interview →In clients' own words
Public LinkedIn recommendations from Bobby's career before My Office Asia.
LinkedIn recommendation · 2022
Bobby patiently navigated through all the changes with us, and found the right solution that checked all the boxes we needed.
LinkedIn recommendation · 2021
Had the pleasure to collaborate with Bobby to relocate our HK office first, then to expand to a larger venue.
A small team, working together
Bobby leads the client relationship and commercial discussions. Anna looks after the platform; Syed works with operators to gather the details behind the shortlist.
For a standard flexible-workspace search, you pay no separate advisory fee to MOA. The selected operator pays us after a completed transaction.
Anna Hartung
Technology & Growth Partner
Anna builds and develops the MOA website, its search tools and the way operator information is organised. She also leads marketing and content, helping companies understand their options before they speak to us.
Syed Mohammed Salif
Client Solutions
Syed follows up with operators on availability, gathers proposals and checks the details needed for a comparison. He helps keep viewing arrangements and outstanding questions moving as the search develops.
Where experience makes a difference
Look beyond the move-in date
A room can fit today's headcount and still be the wrong commitment. We ask about attendance, growth and how long you expect to stay, so those needs shape the search from the beginning.
Know what you're agreeing to
Bobby works through the commercial differences with you and negotiates with the operator on the points that matter to your brief. Price, deposit, included services and flexibility belong in the same conversation. Your own advisers handle legal and compliance decisions.
Come back for the next decision
Renewing the same room, taking more space and moving elsewhere each deserve a fresh comparison. Bobby can revisit the options with you as the business changes, rather than treating the first move as the end of the relationship.
From an office listing
to a considered choice
Where your search starts
A starting price
A useful first indication of budget.
A room and a desk count
An address, photographs and stated capacity.
A published option
A place to explore, not a reservation.
Several places you like
Each with its own price and presentation.
What we work through with you
The financial commitment
Monthly charges, extra services, upfront payments and the proposed term.
How the team would use it
Peak attendance, private conversations, meeting space and what to check at the viewing.
An operator-confirmed proposal
The room, start date and terms the operator can offer for your requirement.
A comparison you can act on
The differences set out together, with unresolved points taken back to the operator.
Different teams, different decisions
Some clients are finding their feet in Hong Kong. Others know the city well and need their next office to do something their current one cannot.
New Hong Kong Teams
A first base in Hong Kong
You have a start date and a team to accommodate, but may not know the districts or operators yet. We help you turn that starting point into a brief and a shortlist you can discuss with head office.
Growing Teams
An office you've outgrown
More people, different attendance patterns or too few private rooms can change what you need. We help you compare staying and expanding with the alternatives available elsewhere.
Start a conversation
What's behind
your next move?
Tell Bobby what's prompting the move, when you need the space and what you have in mind for budget. You don't need a finished brief to start a useful conversation.
